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Issue:

Business

 

Written by:

Linda B

 

Date added:

October 6, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 376

 

Was viewed:

8600 times

 

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Essay content:

Over the past decade and a half, the company has introduced innovative shavers such as the Sensor for Women shaving system, the Mach3 system and the Venus shaving system for women. As a result of the introduction of the Mach3, it has conquered more than 20 percent of the global blade and razor market, generating over $2...
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In 2001, the Mach3 recorded a 25 percent increase in sales. By using the Porter's Five Forces model competition can be analyzed in the shaving industry. There are three main competitors in the shaving industry, Colgate, Pfizer and American Safety Razor Company. Each of these three holds a market share and has achieved brand recognition in the industry...
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