Gilette : Microtrac & Atra Plus

Essay specific features

 

Issue:

Business

 

Written by:

Chad H

 

Date added:

February 2, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 257

 

Was viewed:

5714 times

 

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Essay content:

Growing threat from Shickand BIC that were continually introducing technologically advanced disposable blade systems with brand POD features Leverages Gillette’s equity as a brand known/identified with personal grooming and as an innovator Customer preference for Trac range owing to some features of pivotal head for a closer shave Building customer preference for Atra/plus range My Opinion Aggressively promote the Atra plus range and the MicroTrac range {draw:frame} {draw:frame} Create a distinct identity for the two separate range based on demographics and needs of the target population as shown in chart above...
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Submitted by Dr Mukund Kamath Background Issues De-growing and plateau sales of Trac and Atra range of blades that were earlier bestsellers which contributed to the bottom-line Increasing sales of disposable blades range that contributed insignificantly to the bottom line in comparison to the regular blades...
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