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Essay

Gilette : Microtrac & Atra Plus

Essay specific features

 

Issue:

Business

 

Written by:

Chad H

 

Date added:

February 2, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 257

 

Was viewed:

5723 times

 

Rating of current essay:

 
Essay content:

Growing threat from Shickand BIC that were continually introducing technologically advanced disposable blade systems with brand POD features Leverages Gillette’s equity as a brand known/identified with personal grooming and as an innovator Customer preference for Trac range owing to some features of pivotal head for a closer shave Building customer preference for Atra/plus range My Opinion Aggressively promote the Atra plus range and the MicroTrac range {draw:frame} {draw:frame} Create a distinct identity for the two separate range based on demographics and needs of the target population as shown in chart above...
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Submitted by Dr Mukund Kamath Background Issues De-growing and plateau sales of Trac and Atra range of blades that were earlier bestsellers which contributed to the bottom-line Increasing sales of disposable blades range that contributed insignificantly to the bottom line in comparison to the regular blades...
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General issues of this essay:
Cannibals with forks: The triple bottom line of 21st century business Closing Sales, Sales Management Cpa'S Range Double Line method and the Straight Line Method E-Commerce: Comparison Of On-Line Shopping Trends, Ethical Issues For Sales Persons Gilette : Microtrac & Atra Plus Innovation: Reinventing the Bottom Line Insight Into The Triple Bottom Line The Bottom Line Recommendation Report Wiper Blades The Difference Between Blades And Blades The Difference Between Blades And Blades Comparison of High Noon and Open Range Mterials used for Turbine blades in jet engines
 

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