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Gilette : Microtrac & Atra Plus
Essay specific features
Written by:
Chad H
Date added:
February 2, 2016
Level:
University
Grade:
A
No of pages / words:
1 / 257
Was viewed:
5714 times
Rating of current essay:
Essay content:
Growing threat from Shickand BIC that were continually introducing technologically advanced disposable blade systems with brand POD features
Leverages
Gillette’s equity as a brand known/identified with personal grooming and as an innovator
Customer preference for Trac range owing to some features of pivotal head for a closer shave
Building customer preference for Atra/plus range
My Opinion
Aggressively promote the Atra plus range and the MicroTrac range {draw:frame} {draw:frame}
Create a distinct identity for the two separate range based on demographics and needs of the target population as shown in chart above...
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Submitted by Dr Mukund Kamath
Background Issues
De-growing and plateau sales of Trac and Atra range of blades that were earlier bestsellers which contributed to the bottom-line Increasing sales of disposable blades range that contributed insignificantly to the bottom line in comparison to the regular blades...
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