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Gillette
Essay specific features
Written by:
Melissa L
Date added:
January 27, 2015
Level:
University
Grade:
No of pages / words:
4 / 986
Was viewed:
2426 times
Rating of current essay:
Essay content:
To maximize the profitability of the company.
III. Analysis of Case Facts/SWOT Analysis
Strengths
1. Gillette invented the blade-and-razor system.
2. Has always been an industry innovator, with ample budget allocation for Research & Development.
3. Gillette has cartridge systems, electric razors, and disposable blades...
displayed 300 characters
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The company has strong international capabilities.
5. Gillette's sponsorship of sports gets good response from the market.
6. Gillette introduced its product to the US military which created a big market of self-shaving individuals.
7. Gillette has ventured in overall personal grooming.
8. Products of Gillette are known for its "good quality"...
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