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Essay

Gillette

Essay specific features

 

Issue:

Business

 

Written by:

Melissa L

 

Date added:

January 27, 2015

 

Level:

University

 

Grade:

 

No of pages / words:

4 / 986

 

Was viewed:

2431 times

 

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Essay content:

To maximize the profitability of the company. III. Analysis of Case Facts/SWOT Analysis Strengths 1. Gillette invented the blade-and-razor system. 2. Has always been an industry innovator, with ample budget allocation for Research & Development. 3. Gillette has cartridge systems, electric razors, and disposable blades...
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The company has strong international capabilities. 5. Gillette's sponsorship of sports gets good response from the market. 6. Gillette introduced its product to the US military which created a big market of self-shaving individuals. 7. Gillette has ventured in overall personal grooming. 8. Products of Gillette are known for its "good quality"...
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