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Essay

Gillette Case

Essay specific features

 

Issue:

Business

 

Written by:

Rex H

 

Date added:

July 3, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 428

 

Was viewed:

1113 times

 

Rating of current essay:

 
Essay content:

Gillette is in a great position to enter this new market offering the highest quality products available, but still reach the masses through reasonable prices. Gillette has a great reputation for offering top quality products. Therefore, by keeping the prices comparable to other brands, Gillette has the brand advantage...
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I would not recommend charging a premium price at first. This would allow early adopters to become avid users and later assist in the introduction of new users. Prices should be set at $2.95 for professional quality, $2.00 for standard quality, and budget quality products should not be offered to avoid branding the product as “cheap”...
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General issues of this essay:
GIllette Startegic Analysis Gillette Case Gillette Energy Drain : the acquisition of duracell Gillette Marketing Plan Gillette Gillette Gillette Gillette Gillette Procter & Gamble Vs. Gillette Gillette Gillette relationships and the media Case Study: Media Content vs. Media Form The Print Media Is Less Effective Than Other Media Types
 

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