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Essay

GIllette Startegic Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Angela B

 

Date added:

August 22, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1029

 

Was viewed:

8057 times

 

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Essay content:

Gillette’s traditional competitive strategy for razors is to focus technology and marketing on increasingly sophisticated blades. In other words, Gillette strengthens their position by introducing new products or services that make existing ones obsolete. By utilizing this tactic, Gillette is remaining competitive by cannibalizing its own brand and sacrificing short-term profits...
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By utilizing this tactic, Gillette is remaining competitive by cannibalizing its own brand and sacrificing short-term profits. Although this strategy is risky, it has served to protect Gillette’s market share, making them a very competitive brand. Because consumers grow weary of consuming the same product year after year, this broad differentiation strategy has been successful for Gillette...
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