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Giordano

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Issue:

Business

 

Written by:

Margaret F

 

Date added:

April 3, 2015

 

Level:

 

Grade:

B

 

No of pages / words:

2 / 318

 

Was viewed:

8522 times

 

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Essay content:

Giordano has historically positioned itself as a producer of value for money clothing, selling to the middle class of society within Asia. This positioning has been supported by Giordano's core competencies in supply chain management, a pleasurable shopping experience, focus on customer's basic clothing demands, and a conservative financial position (Appendix H and I)...
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However, there is a possibility that this move could cause significant negative financial and brand consequences if it fails. Failure of this strategic shift is likely to occur if Giordano does not quickly move to support the revised strategy. In addition, Giordano must be prepared to protect itself against a failure by continued emphasis on expansion of its existing brand...
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