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Issue:

Business

 

Written by:

Scott F

 

Date added:

May 22, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1637

 

Was viewed:

3120 times

 

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Essay content:

International sales, which were ~ $300 million in 1997 now accounted for 35% of the firms total revenues, more than the total sales of the entire firm in 1993 (see Exhibit 7a for details on Callaway financials). In addition to its wholly owned subsidiary in the UK, Callaway Golf now had a subsidiary in Germany as well as in Japan...
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Part of this success had stemmed from its continued ability to deliver new, innovative golf equipment at regular intervals since its introduction of the Big Bertha in 1992. In the preceding five years it had introduced the Great Big Bertha Drivers, the Great Big Bertha Fairway Woods, Big Bertha War Bird Metal Woods, and Big Bertha irons, most of which had been extremely successful with consumers...
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