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Essay specific features
Written by:
Scott F
Date added:
May 22, 2012
Level:
University
Grade:
A
No of pages / words:
6 / 1637
Was viewed:
3124 times
Rating of current essay:
Essay content:
International sales, which
were ~ $300 million in 1997 now accounted for 35% of the firms total revenues, more
than the total sales of the entire firm in 1993 (see Exhibit 7a for details on Callaway
financials). In addition to its wholly owned subsidiary in the UK, Callaway Golf now
had a subsidiary in Germany as well as in Japan...
displayed 300 characters
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Part of this success had stemmed from its continued ability to
deliver new, innovative golf equipment at regular intervals since its introduction of the
Big Bertha in 1992. In the preceding five years it had introduced the Great Big Bertha
Drivers, the Great Big Bertha Fairway Woods, Big Bertha War Bird Metal Woods, and
Big Bertha irons, most of which had been extremely successful with consumers...
displayed 300 characters
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