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Essay

Global Leadership at Nissan

Essay specific features

 

Issue:

Business

 

Written by:

Vivian F

 

Date added:

August 5, 2016

 

Level:

 

Grade:

A

 

No of pages / words:

4 / 919

 

Was viewed:

315 times

 

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Essay content:

However, less attention was given to design and innovation, on the assumption that consumers were looking for quality and safety. This implies a lack of knowledge of the market, consumer's changing tastes, and showed that Nissan management did not pay too much attention to what competition was doing...
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Through keiretsu investments Nissan management believed would foster loyalty and cooperation between members of the value chain, hence they invested in real estate and suppliers' companies. 4 billion US dollars were invested in stock shares of other companies as part of keiretsu philosophy. Nissan Company strategic alliance with French auto car manufacturer Renault was mutually beneficial for both companies, each of them expanding portfolio and becoming more competitive in the context of globalized mature automobile market...
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