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global marketing

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Issue:

Business

 

Written by:

Bobbie N

 

Date added:

June 7, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 460

 

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8792 times

 

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Essay content:

Trotman initiated Ford 2000, a program that consolidated the North American and European operations and created a global management team that would eliminate duplication, initiate the best practices, and use common components and designs. The results have been astounding as Ford solidified its position as the second largest automaker in the world with revenues of $128 billion...
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The results have been astounding as Ford solidified its position as the second largest automaker in the world with revenues of $128 billion. A product of Ford 2000 was the first genuine global car, the CDW27. The car was a result of a need in Europe for a mid-sized family car. However, the market potential for such a car was only 250,000 units a year...
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