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Essay

Global Versus Localized Marketing Strategies

Essay specific features

 

Issue:

Business

 

Written by:

Peggy S

 

Date added:

August 31, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 294

 

Was viewed:

7500 times

 

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Essay content:

We also discuss the type of products or services for which a global marketing and advertising strategy whether is it appropriate or not. We will analyze the logic of the global marketing strategies from a consumer behavior perspective of two companies, Samsung and Coca-cola, which using global marketing strategies for one or more of their products or services...
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We will also discuss the consumer behavior factors that necessitate the use of a localized strategy by McDonald. Global Versus Localized Marketing Strategies A truly global marketing strategy would aim to standardize some elements of the marketing mix across the world, while customizing others. The correct approach would be to identify the various value chain activities within the marketing function and decide which of these can be performed on a global basis and which can be localized...
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