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globalization

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Issue:

Business

 

Written by:

Fanny P

 

Date added:

February 23, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

22 / 5996

 

Was viewed:

7811 times

 

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Essay content:

The main changes are that personal sources for information online have more or less completely been replaced by consumer rating pages, discussion forums and other faceless sources. The step of information search and evaluation of alternatives have become much easier for the consumers, which results in more searches being made prior to purchase, even for products that are regarded to have a lower risk...
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On the Internet the purchase decision step still remains the same but a couple of new reasons why consumers do not fulfill their purchase have arisen. These are the perceived risk of buying online and the attitude and education about computers and towards the Internet. Due to the ease of finding and spreading information online, the post-purchase behaviour has become increasingly important online compared to off-line since word of mouth can spread quickly and can influence a huge number of consumers...
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