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Essay

globalization

Essay specific features

 

Issue:

Business

 

Written by:

John G

 

Date added:

October 5, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1462

 

Was viewed:

3856 times

 

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Essay content:

The Whirlpool ad used in India took fourteen months of research to find that the Indian homemakers prize hygiene and purity. Once they realized this they came up with a T.V. ad that shows a girl standing out from the crowd in white “thanks to whirlpool”. When you create an advertising campaign that really makes people not hesitate about whether or not to by your product, you have put yourself in a really good position to succeed...
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Marketing mix adaptation is necessary when selling in other countries. People who live in India are mainly Hindu and don’t believe in eating meat. Companies like McDonalds get around this by offering chicken, fish, and vegetable burgers. Sears uses globalization to not only sell its products but to receive them as well...
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General issues of this essay:
Richard Warren Sears And Sears, Roebuck, & Company Kmart & Sears kmart/sears Sears Essentials Sears Holdings Corporation; Kmart And Sears As One Sears Holdings Sears New Release Sears Vs. Walmart Sears, Roebuck And Co. Vs. Wal-Mart Stores, Inc Sears, Roebuck And Co. Vs. Wal-Mart Stores, Inc Sears, Roebuck and Co. Sears Walmart Sears Sears Tower Sears Synopsis
 

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