Globalizing Volkswagon

Essay specific features

 

Issue:

Business

 

Written by:

Juan Z

 

Date added:

November 9, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 687

 

Was viewed:

3210 times

 

Rating of current essay:

 
Essay content:

They have sixty-five models of vehicles including some of the most prestigious brand names like Audi, Bentley, Bugatti, and Lamborghini. Though they have experienced difficulty in the past, they have recently positioned themselves to be globally successful in the future. Ferdinand Piech, CEO of VW and Audi, has led his company to spark new innovations and has created new technology that differentiates his cars from the rest...
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He organizes secret meetings and has his managers drive prototype cars so they can collaborate. Piech discovered that in the past, his cars were too complex to mass produce, and therefore costly. He decided to use a manufacturing scheme called "platforming to drive down costs." Piech simply put the same base in most of his cars, then changed the body styles and focused more on the details to produce differentiated cars...
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