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Essay

Gm Strategy Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Courtney G

 

Date added:

December 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 848

 

Was viewed:

9508 times

 

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Essay content:

Unlike brands like Chevrolet which is known for a broad range of products, smaller brands like Saab focus on specialized market instead. On its website, Saab emphasizes how the turbo-charged technology is “reliable, durable and exhaust-driven”[i], which makes it different from other brands. It has a mid-high price range among competitors...
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It has a mid-high price range among competitors. That’s probably why Saab has competitors like BMW, Volvo and Mercedes. Customers for Saab cars are people who care more about the car’s safety features and less about the price. Industry factors show that Saab has a pretty strong competitive advantage...
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