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Essay

Godiva Europe

Essay specific features

 

Issue:

Business

 

Written by:

Boyce S

 

Date added:

December 22, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2683

 

Was viewed:

1494 times

 

Rating of current essay:

 
Essay content:

The company must also take a look at the current situation in its home market of Belgium and repair its "grandmotherly" image. In Belgium boutiques need to be reconstructed to the level of other Godiva boutiques from around the world. Christmas season, the company's period of greatest sales, is approaching with no set advertising campaign...
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Meeting Campbell's required rate of return of 15% when spending an additional 13M bf on advertising. Problem Solutions Short-Term Godiva is going to launch a blitz ad campaign in time for the Christmas season. The goals of the campaign will be to stimulate demand for Godiva, focus on Belgium's unique customer preferences and reposition the Godiva brand in the minds of the youth...
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General issues of this essay:
Lady Godiva Godiva Case Study Godiva AE target market GODIVA Godiva Case Study Godiva Chocolate Godiva Europe Godiva Europe Godiva Europe Godiva Europe Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Target Your Brand target market Godiva's Feast
 

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