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Essay

Going Green Translates to Good Business

Essay specific features

 

Issue:

Business

 

Written by:

Dwight J

 

Date added:

October 7, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 434

 

Was viewed:

6004 times

 

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Essay content:

Another study tells that 86% of the consumers are willing to shift to a brand associated with a cause. They are increasingly making decisions according to the social reputation of the brand or company, to quote Bradley K. Googins of Boston College Center for Corporate Citizenship. To establish a more concrete basis, let’s take the example of BT, a British telecommunication giant...
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Googins of Boston College Center for Corporate Citizenship. To establish a more concrete basis, let’s take the example of BT, a British telecommunication giant. Its caused-related activities comprise 25% of its customer satisfaction rating. Moreover, the research also shows that stopping the said activities would reduce customer satisfaction by 10% which translates to a 20%-30% reduction in revenues...
displayed 300 characters

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