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Essay

Goodyear Co

Essay specific features

 

Issue:

Business

 

Written by:

Eloisa W

 

Date added:

August 9, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 499

 

Was viewed:

7112 times

 

Rating of current essay:

 
Essay content:

2) Expanded distribution. Sears has a strong market presence and can significantly increase sales of Goodyear's tires. Current market share of Goodyear has decreased to 9% where Sears and other department stores have a 14% market share. 3) Department stores such as Sears run frequent price promotion ads in local newspapers making it easy for price sensitive consumers to watch for sales and buy at off-list prices...
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This type of advertsing can enhance Goodyear's products when placed in the Sears Auto Centers and can stimulate sales in the short term. Disadvantages: 1) Cannibalization of Goodyear's sales. The distribution through Sears could increase sales of Goodyear brand tires from the manufactures perspective...
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General issues of this essay:
Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility Closing Sales, Sales Management Consumer evaluations of sales promotion: the effect on brand choice Consumers’ Trade-Off Between Relationship, Service Package And Price Disscuss the importance of training and developing the sales force? Evaluate the importance of branding, and brand loyalty, to successful marketing. excessive sales promotion and brand equity Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Sales Recruitment and Selection Practices - The Importance Sales The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand The Importance Of Securing Sensitive Items K and N Sales
 

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