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Essay

Goodyear: The Aquatred Launch

Essay specific features

 

Issue:

Business

 

Written by:

Dave R

 

Date added:

May 21, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1269

 

Was viewed:

4824 times

 

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Essay content:

passenger tire market with 15% market share, the company still had to be very careful in all things done because the competition was so intense. There were so many players in the industry, both branded and private label. Although, each of them had less than 10% of market share, the second in rank, Michelin, was growing very fast in both replacement and OEM market...
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Also, the private label had become the biggest threat for all branded tires since many branded tire owners intended to replace their tires with private label. ? Changes in consumer preferences From Goodyear's research, 45% of tire buyers thought that price was the most important factor when shopping for tires, followed by 33% for the outlets and 22% for the brand...
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General issues of this essay:
Goodyear Notes Goodyear Aquatred Case Goodyear Case Goodyear Case Goodyear Co Goodyear Marketing Case Goodyear Tire Goodyear Tire Goodyear Goodyear: The Aquatred Launch Goodyear: The Aquatred Launch goodyear case writeup goodyear Charles Goodyear Sales And Distribution Management
 

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