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Essay

Goodyear Tire

Essay specific features

 

Issue:

Business

 

Written by:

Theresa W

 

Date added:

February 2, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1874

 

Was viewed:

4446 times

 

Rating of current essay:

 
Essay content:

These new top-level managers have two decisions to make: whether Sears should carry only the Goodyear Eagle brand or all of Goodyear’s tire line. Goodyear will have to look at their distribution policy and the potential backlash that could come from their independent franchised dealers. Analysis Key factors in competition of the US tire industry Price plays a large factor in the tire industry...
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Many consumers purchase their tires based on the price, due to the fact that they know little about tires and are more focused on getting a good price in comparison to a better quality tire. Customers who know more about tires or automobiles look for quality of the tires for their vehicles. At the retail level, salesmen are pushed to sell the private label tires of a store before any other one...
displayed 300 characters

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