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Goodyear Tire & Rubber Co.
Essay specific features
Written by:
Brian F
Date added:
August 31, 2013
Level:
University
Grade:
B
No of pages / words:
4 / 953
Was viewed:
4200 times
Rating of current essay:
Essay content:
Charles Goodyear, had died penniless 30 years earlier, even after he had discovered, “vulcanization”, which is a term used to describe the hardening process of rubber for tires.
I would definitely classify tires as a shopping product. Tires are expected to last a fairly long time and would be a less frequent purchase than a convenience product...
displayed 300 characters
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They are an item for which a buyer would use some time and effort in making such a purchase. Although, tires are also one item that sometimes can be categorized as an unexpected or ‘unsought’ purchase. As in the case of a sudden flat tire, one would have to make an emergency purchase. In this case a customer would expect a product like Goodyear to repair or replace a tire of theirs...
displayed 300 characters
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