Google

Essay specific features

 

Issue:

Business

 

Written by:

James C

 

Date added:

February 15, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2980

 

Was viewed:

3845 times

 

Rating of current essay:

 
Essay content:

The Google philosophy to "do one thing really, really well" , its search function, has built its loyal customer base and its success has enabled Google to enhance the features it offers to more than just search. Google competitive strategies are aimed squarely at holding and increasing their core customer base, internet search users and advertisers, and building on their dominant position as the search engine of choice by broadening the number of products that they offer...
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This relevance is determined by the number of times other web pages refer users to a particular webpage to find their requested information. An uncluttered and clear user interface simplifies the search function. Users are able to get fast and more relevant results to their search queries. This initially helped to form the competitive advantage which Google once held over its rival search engines, since imitated by Microsoft with its MSN Search...
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