Google Takes On Iphone

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Written by:

Tammy L


Date added:

August 9, 2014








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2 / 363


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T-mobile will aid in Google’s debut as a cell phone software provider, by launching the phone in its U.S stores for $179 (U.S.) with a two year contract. Other areas will have to purchase the phone through T-mobile’s website. Larry Page, one of Google’s founders, noticed a tremendous opportunity for Google in the mobile phone industry, which sells 1 billion units a year worldwide...
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The pressure from competition and an opportunity in a growing market signals Google’s move. Consumer responses influence marketing decision but also affect marketing strategies of competitors. In order to take such a decision by Google, the managers had to have gathered information about the marketing environment, in other words known as environment scanning...
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