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Essay

Grand Strategies

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Issue:

Business

 

Written by:

Patricia N

 

Date added:

January 8, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 549

 

Was viewed:

9542 times

 

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Essay content:

These are: 2. 2. Striving to create and market unique [programs] for varied customer[s] through differentiation. 3. 3. Striving to have special appeal to one or more groups of consumer ... focusing on their ? differentiation concerns. (Pearce & Robinson, 2003). From these two generic strategies can be developed the following grand, or master, strategies out of which implementation of the long-term goals will come...
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The following list is based upon a framework suggested by Dr. David L. Gould, dean of the Graduate School of Business Management at the University of Phoenix Washington Campus. ? ? Focus on a specific program agenda and demographic combination for which the agenda seems most suited. This can be done simultaneously for any number of agendas/demographics, depending on the resources of the organization...
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