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Essay

grand strategy

Essay specific features

 

Issue:

Business

 

Written by:

Christopher C

 

Date added:

October 12, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

4 / 880

 

Was viewed:

9949 times

 

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Essay content:

The company distributed its products primarily through the direct selling channel. It was considered the world's largest direct seller of affordable quality beauty products. In Support of the Grand Strategy Selection by Avon In 1999, Avon president and CEO Andrea Jung developed a successful grand strategy to expand the companies' distribution capabilities and attract new customers...
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The plan was focused and directed on increasing the companies sales and earning. One of the main objectives was to broaden Avon's retail presence in the United States. By partnering with large retail chains such as JC Penney and Sears, the company would be able to create a store within a store where it could introduce a new and more upscale exclusive product line...
displayed 300 characters

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