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Essay

Green Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Kim S

 

Date added:

November 1, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2426

 

Was viewed:

4284 times

 

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Essay content:

This is especially true of marketing. As society becomes more concerned with the natural environment, businesses have begun to modify their behaviour in an attempt to address society's "new" concerns. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing...
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Terms like "Green Marketing" and "Environmental Marketing" appear frequently in the popular press. While green marketing came into prominence in the late 1980s and early 1990s, it was first discussed much earlier. The American Marketing Association (AMA) held the first workshop on "Ecological Marketing" in 1975...
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General issues of this essay:
Friendly Cards, Inc Friendly Cards2 Green MArketing Green Marketing Green Marketing green marketing green marketing green marketing International Green Marketing Marketing issues:Green Marketing and Market Entry A Friendly Enemy A Friendly Enemy A Friendly Enemy The Friendly Friar Environmentaly Friendly Fuel
 

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