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Essay

green marketing

Essay specific features

 

Issue:

Business

 

Written by:

John O

 

Date added:

April 4, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 626

 

Was viewed:

7898 times

 

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Essay content:

Many products that require consumers to make such trade-offs have failed to establish themselves in the marketplace. The reason why environmental marketers fail to attract customers and consumers to switch to green products: i. Not marketed align with green benefits The top reasons consumers do not buy green products included beliefs that they require sacrifices such as inconvenience, higher costs, lower performance without significant environmental benefits...
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Not marketed align with green benefits The top reasons consumers do not buy green products included beliefs that they require sacrifices such as inconvenience, higher costs, lower performance without significant environmental benefits. Ironically, despite what consumers think, a plethora of green products available in the marketplace are in fact desirable because they deliver convenience, lower operating costs, and/or better performance...
displayed 300 characters

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