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Guerilla Marketing

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Issue:

Business

 

Written by:

Roger D

 

Date added:

October 4, 2012

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 205

 

Was viewed:

7305 times

 

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Essay content:

In marketing we concentrated on the 4 P's (product, price, promotion, and placement), that is still important with GTM, but they put more emphasis on the consumer and their experience versus the product that is being marketed. I learned that purchases are made not only to address a physical need, but that individual also make purchases for social needs, the need to fit in and belong are also key...
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By showcasing the experience one can have by using the product versus just marketing the products features, companies can have success. When a consumer can relate to an experience and see themselves using the product, that is when the usually purchase. Based on this informative seminar, I think that more companies should use this technique...
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General issues of this essay:
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