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Essay

H-E-B Own Brands

Essay specific features

 

Issue:

Business

 

Written by:

John Y

 

Date added:

August 30, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2939

 

Was viewed:

5859 times

 

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Essay content:

A few generations later and four failures later, Charles Butt became president of the company in 1971 and took the family name to a higher level. Charles Butt was committed to maintaining H-E-B's entrepreneurial spirit without detracting from the focus on the detail needed to succeed in the grocery business...
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The H-E-B private-label brand contributes greatly to the grocery store's success. By staying true to its small-town roots, H-E-B continues to prosper as a family-owned?and family-focused?chain of grocery stores. Despite H-E-B's regional concentration, it was regarded as a world-class competitor. Today, H-E-B boasts more than 300 locations throughout Texas and northern Mexico and employs upwards of 60,000 people...
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