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Haagen
Essay specific features
Written by:
Scott P
Date added:
February 18, 2015
Level:
University
Grade:
A
No of pages / words:
11 / 2897
Was viewed:
8510 times
Rating of current essay:
Essay content:
At first, it was only available at gourmet shops but soon distribution expanded
In 1983 Haagen-Dazs was sold to The Pillsbury Company , which remained committed to the tradition of superior quality and innovation on which Haagen-Dazs was founded. Since then, it has become a global phenomenon. Ice Cream lovers the world over now recognize the unique Haagen-Dazs logo as synonymous with the ultimate super-premium ice cream...
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Since then, it has become a global phenomenon. Ice Cream lovers the world over now recognize the unique Haagen-Dazs logo as synonymous with the ultimate super-premium ice cream. However, for the company to reach where it is today, a sincere marketing effort was undertaken from its early days to understand customers and their needs...
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