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Essay

Haier Analysis

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Issue:

Business

 

Written by:

Jessica C

 

Date added:

October 15, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1174

 

Was viewed:

5131 times

 

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Essay content:

Although successful for an entry strategy, in today’s intense global competition where large scale is a must, Haier will have to gradually offer a complete line of products (diversified product portfolio) and move beyond niche markets. Haier’s strategy of letting local managers take care of a particular country is the correct strategy to attain “global localization”...
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Although successful for an entry strategy, in today’s intense global competition where large scale is a must, Haier will have to gradually offer a complete line of products (diversified product portfolio) and move beyond niche markets. Haier’s strategy of letting local managers take care of a particular country is the correct strategy to attain “global localization”...
displayed 300 characters

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