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Essay

Haier Number Three

Essay specific features

 

Issue:

Business

 

Written by:

William M

 

Date added:

February 21, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 863

 

Was viewed:

10100 times

 

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Essay content:

Haier’s goal is to step up to the third position worldwide. To be able to do so, Haier has to expand into conventional product categories globally and compete against companies which have their home base and biggest markets in the developed countries. Developed nations are the most mature market for home appliances industry...
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Therefore, it is difficult to penetrate these markets or steal market share from other established companies. The main problem for Haier in gaining significant market share in developed countries is the poor quality perception of Chinese products. Maytag Maytag Corporation is the third-largest U.S...
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