Harley Davidson

Essay specific features

 

Issue:

Business

 

Written by:

Steven R

 

Date added:

February 1, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 543

 

Was viewed:

5357 times

 

Rating of current essay:

 
Essay content:

Dividend per share in 2002 was $.14, $.20 per share in 2003, and $.41 per share in 2004. ? High gross profit margin Harley-Davidson has gross profit margin of 39.31%, substantially higher than their closest competitor Polaris, whose gross profit margin is 24.75%. ? Highest market capitalization in industry As part of recreational vehicles industries sector, Harley-Davidson's market cap of $13...
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Furthermore, return on assets decreased from 17.32% in fiscal year 2003 to 17.10% in 2004. ? Increased total debt equity Harley-Davidson's debt ratio remained the same in fiscal year 2002 and 2003 at 34%. However, their debt ratio increased dramatically in fiscal year 2004 to 40%. This constitutes increasing financial risk and may affect their borrowing and/or bond ratings...
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