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Harley Davidson
Essay specific features


Written by:
Steven R
Date added:
February 1, 2017
Level:
University
Grade:
A
No of pages / words:
2 / 543
Was viewed:
5442 times
Rating of current essay:
Essay content:
Dividend per share in 2002 was $.14, $.20 per share in 2003, and $.41 per share in 2004.
? High gross profit margin
Harley-Davidson has gross profit margin of 39.31%, substantially higher than their closest competitor Polaris, whose gross profit margin is 24.75%.
? Highest market capitalization in industry
As part of recreational vehicles industries sector, Harley-Davidson's market cap of $13...
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Furthermore, return on assets decreased from 17.32% in fiscal year 2003 to 17.10% in 2004.
? Increased total debt equity
Harley-Davidson's debt ratio remained the same in fiscal year 2002 and 2003 at 34%. However, their debt ratio increased dramatically in fiscal year 2004 to 40%. This constitutes increasing financial risk and may affect their borrowing and/or bond ratings...
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