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HARLEY DAVIDSON
Essay specific features
Written by:
Bobby H
Date added:
February 8, 2015
Level:
University
Grade:
A
No of pages / words:
2 / 328
Was viewed:
4739 times
Rating of current essay:
Essay content:
was the world's largest market for heavyweight motorcycles (651+cc) with 461,200 registrations in 2003 C-383
? Europe was the world's largest market for motorcycles with 1.1 million registrations of 125+cc motorcycles in 2002 C-383
? The motorcycle industry was regulated by various governmental agencies in countries where motorcycles were operated C-387
Identify and explain cross country differences in cultural, demographic, and market conditions that exist in the global motorcycle industry?
? Heavyweight motorcycles are more highly demanded in developed markets in North America, Europe, and Asia, whereas consumers in emerging markets preferred mopeds, scooters and other light motorcycles C-387
? Consumers in emerging markets tended to purchase small motorcycles for inexpensive primary transportation, while consumers in developed markets most frequently used motorcycles for recreation and preferred larger motorcycles with greater performance C-389
? Typical European riders also rode shorter distances on motorcycles than typical riders in the U...
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In 2002 60.3% of motorcycles sold in the U.S. were in the custom category, whereas more than 60% of bikes sold in Europe fell into the performance category. C-387
? Motorcyclists in Europe and younger riders in the U.S. were attracted to the lower prices offered by Japanese motorcycle producers C-387
? European riders preferred performance or lower-priced motorcycles to custom or touring bikes with 7 of the top 10 best-selling motorcycles in Germany retailing for under $10,000...
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