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Harley Davidson-Welcome To Experience Marketing
Essay specific features
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Written by:
Ruth D
Date added:
September 12, 2015
Level:
University
Grade:
A
No of pages / words:
11 / 2977
Was viewed:
8421 times
Rating of current essay:
Essay content:
Hal ini yang harus dapat dibaca oleh para pemasar. Apa yang benar-benar diinginkan pelanggan yang belum tersentuh oleh produk atau merek mereka. Bukan hanya bagaimana cara memakai suatu produk, --tetapi apa nilai-nilai yang didapat? apa yang dirasa? apa yang bisa dibagikan kepada orang lain?--ketika seorang pelanggan berbicara tentang produk tersebut...
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Harley Davidson merupakan salah satu perusahaan yang menceritakan pengalaman itu disetiap karyawan dan pelanggannya.
Kata kunci: Experiental Marketing, Harley Davidson, Pengalaman, Komunitas.
PENDAHULUAN
Dream society didefinisikan sebagai masyarakat yang membentuk emotional market atau pasar dengan perilaku konsumen yang melulu emosional dan berdasarkan pengalaman...
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