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Essay

Harper Chemical

Essay specific features

 

Issue:

Business

 

Written by:

Douglas C

 

Date added:

June 14, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 591

 

Was viewed:

2077 times

 

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Essay content:

In the future to sell and to service large customers Dominite should setup a key account program. Dominite customer relations and sales for the long term can be improved not only by product services, technical assistance and joint product development but also by advetising with customers jointly,financing their purchases and by entertaining key customer managers to stay ahead of the competition...
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Also long term relation ship can be developed by forming customer alliance and partner ships. 3) Sales budget Changes: 4) Advertsing and trade shows costs: Increasing the advertising expense by 20 % in 87 from 86, and 5 % increase in 88 from 87 levels and remains same as 1988 levels in 89 Although media and print advertising plays a smaller role in advertising than in conusmer marketing, but it can contribute to development of new market for Dominite by creating a favorable image with potential buyers and the general public...
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