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“Harrah’S Entertainment Inc.” By Rajiv Lal

Essay specific features

 

Issue:

Business

 

Written by:

Elizabeth S

 

Date added:

September 17, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1362

 

Was viewed:

1276 times

 

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Essay content:

Additionally, Harrah’s was among the first companies to set up facilities whenever the legal and regulatory institutions allowed for new markets opportunities. Customer Relationship Management - Complexity of the Total Rewards program which is designed to appeal to and provide value for both “big time spenders” and small but steady gamblers...
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install more slot machines if data suggests this will yield to increased revenues. - Consistent brand experience for customers through integration of information system infrastructures across all Harrah’s locations. Organizational Structure - Harrah’s customer-centric marketing and operations approach which tightly integrates marketing and operations activities through cross-functional teams...
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General issues of this essay:
Book Biography of Rajiv Gandhi “Harrah’S Entertainment Inc.” By Rajiv Lal A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Customer Acquisition And Keeping Customers In Today’S Volatile Market Harrah's Casino Harrah's SWOT analysis for the tunica area Harrah*S Entertainment Case Study harrah's case Internal Audit For Harrah'S Types Of Market Environments And The Internets Affect organisational analysis of Harrah's Entertainment Fascism as Opposed to Communism Fascism As Opposed To Communism Harrah's Casino Operations Life In New England As Opposed To The Chesapeake Bay In The 1600s
 

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