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Essay

Harrison Keyes

Essay specific features

 

Issue:

Business

 

Written by:

Raymond R

 

Date added:

August 22, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

19 / 5173

 

Was viewed:

1064 times

 

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Essay content:

On top of the recent issues, the company hired a new CEO with opposite visions on the publishing industry compared with his predecessor. Describe the Situation Issue and Opportunity Identification Harrison-Keyes is a well-established global publisher of print products operating in a market with fierce competition, which has led to a decline in sales over more than a decade...
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One of the key challenges for Harrison-Keyes is to look for new sources of profit that will take the company into the 21st Century. The board recently fired its CEO Meg McGill, who strongly supported e-publishing. Mrs. McGill was replaced by William Guardo, a former president of a competing publisher favoring traditional publishing...
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General issues of this essay:
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