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Harrison Keyes
Essay specific features
Written by:
Michael A
Date added:
September 26, 2013
Level:
University
Grade:
A
No of pages / words:
10 / 2548
Was viewed:
3146 times
Rating of current essay:
Essay content:
"If they are to learn from the inadequacies and failures of strategic planning in the past, organizations need to look at how they formulate their business strategies, and when they are developed, how they go about implementing them" (Corboy & O'Corrbui, 1999).
Situation Background (Step 1)
Harrison-Keyes, Inc (HKI), a global publisher of print products, was founded in 1899...
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Originally earning their money by publishing works of the literary giants, they shifted gears to meet the demands of the mid-1950's with business, scientific, and technical information. Recently, declining sales due to industry consolidation and competition has led HKI to pursue a new strategy in e-publishing...
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