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Written by:
Lisa G
Date added:
January 15, 2013
Level:
University
Grade:
A
No of pages / words:
7 / 1773
Was viewed:
2554 times
Rating of current essay:
Essay content:
This paper will examine the most recent issues the company is facing, analyze the available opportunities and define the steps that can be taken to move the company forward to a desired end-state.
Issue and Opportunity Identification
Unlike the previous CEO, William Guardo, the new CEO is not a fan of e-publishing...
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All his experience over the last thirty years is in traditional publishing. However, he is open-minded to the e-publishing initiative ? if he can be convinced the strategy is sound and the objectives achievable.
Mr. Guardo is not the only member of the management team who has internal doubts about e-publishing...
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