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Harrison-Keyes Gap Analysis

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Written by:

Phyllis P


Date added:

May 4, 2014








No of pages / words:

5 / 1372


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3423 times


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This paper, by conducting a gap analysis for Harrison-Keyes, pinpoints the gap between the company’s current assets and its strategic goal. Situation Analysis Harrison-Keyes (HK) is a well-known, well-established publishing company that holds about 22,700 active titles and publishes about 2000 new titles each year...
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The company was very innovative in the 1950s due to their specialized publications. However, this is not the case any longer. With low-cost retailers eats into profits, the company is struggling to survive. In light of this challenge, the company made some strategic changes in hope to revive the business...
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