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Essay

Harvard Case: Launching the BMW Z3 Roadster

Essay specific features

 

Issue:

Business

 

Written by:

Dale J

 

Date added:

March 22, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1206

 

Was viewed:

4485 times

 

Rating of current essay:

 
Essay content:

McDowell must assess the effectiveness of the pre-launch activities and design marketing tactics that can sustain product excitement until product availability in March. The Z3 case provides a stimulating overview of how creative ideas can influence a new product launch. It illustrates the role of cross-promotions and movie product placements within the marketing mix, as well as their role in developing a new brand and a brand’s ‘personality’...
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It illustrates the role of cross-promotions and movie product placements within the marketing mix, as well as their role in developing a new brand and a brand’s ‘personality’. It also shows how communications strategy and tactics have evolved beyond traditional TV advertising. Objectives of the case: 1...
displayed 300 characters

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