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Harvey Wallbanger Popcorn
Essay specific features
Written by:
Scott A
Date added:
June 23, 2013
Level:
University
Grade:
A
No of pages / words:
4 / 1063
Was viewed:
4219 times
Rating of current essay:
Essay content:
He also boasts that his popcorn has fewer hard, unpopped kernels than competitive products.
Harvey's company sells popcorn to several markets in the United States:
1. Unpopped corn sold to food stores for the consumer to take home. There are several companion products? flavoured seasoning, cooking oil? and a variety of different size packages including a sealed cooking bag with popcorn, oil, and flavouring for use in a microwave oven...
displayed 300 characters
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Bulk popcorn is sold to concessionaires such as movie theatres and sports arenas.
3. Franchising the Harvey Wallbanger Popcorn Shoppe, a gourmet popcorn store, is a new venture. He has 20 company-owned stores and 120 licensed stores. Franchises of popcorn shops have been successful in the United States, but are considered a fad and only do well in shopping malls and other high-traffic locations...
displayed 300 characters
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