Harvey Wallbanger Popcorn

Essay specific features

 

Issue:

Business

 

Written by:

Scott A

 

Date added:

June 23, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1063

 

Was viewed:

4219 times

 

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Essay content:

He also boasts that his popcorn has fewer hard, unpopped kernels than competitive products. Harvey's company sells popcorn to several markets in the United States: 1. Unpopped corn sold to food stores for the consumer to take home. There are several companion products? flavoured seasoning, cooking oil? and a variety of different size packages including a sealed cooking bag with popcorn, oil, and flavouring for use in a microwave oven...
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Bulk popcorn is sold to concessionaires such as movie theatres and sports arenas. 3. Franchising the Harvey Wallbanger Popcorn Shoppe, a gourmet popcorn store, is a new venture. He has 20 company-owned stores and 120 licensed stores. Franchises of popcorn shops have been successful in the United States, but are considered a fad and only do well in shopping malls and other high-traffic locations...
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