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HBS Case-Colgate Pamolive- Marketing Strategy
Essay specific features
Written by:
Earl H
Date added:
December 27, 2014
Level:
University
Grade:
A
No of pages / words:
6 / 1653
Was viewed:
3509 times
Rating of current essay:
Essay content:
Huge money being spent on advertisement both voice and media and tough competition for shelf space. 82% purchases are not planned for by the consumer. Re-assuring to consumers on the value and price aspect of the toothbrush and pretty much everyone has a claim about doing something good for the health conscious consumers...
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Possible issue with managing the product portfolio, might consider removing few SKU’s- possibly teen.
How would you segment the toothbrush market overall? (10 points)
Answer:
The overall toothbrush market in the U.S in 1991 is $453MM out of total $2.9BB Oral care market in U.S. In order to segment the toothbrush market we need to look at following:
Product Segmentation:
o Value, Professional and Super-premium
o Super-premium $2...
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