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HDTV or diamond ring? Women’s consumption challenge

Essay specific features

 

Issue:

Business

 

Written by:

Ann W

 

Date added:

August 23, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 284

 

Was viewed:

5390 times

 

Rating of current essay:

 
Essay content:

We also want to give emphasis to the women’s potent buying force in her own right and encourage further research in the subject. Methodology The study consists of a literature study, comprising 9 articles, which are analyzed by a qualitative method. Conclusions Women’s consumer purchase decision process tend to differ from the man’s process which has led us to see that the advertising targeted to her must change...
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We also want to give emphasis to the women’s potent buying force in her own right and encourage further research in the subject. Methodology The study consists of a literature study, comprising 9 articles, which are analyzed by a qualitative method. Conclusions Women’s consumer purchase decision process tend to differ from the man’s process which has led us to see that the advertising targeted to her must change...
displayed 300 characters

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