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Essay

Heineken

Essay specific features

 

Issue:

Business

 

Written by:

Sheilah T

 

Date added:

October 29, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 945

 

Was viewed:

2256 times

 

Rating of current essay:

 
Essay content:

It might mean slightly different things to different cultures, but it is recognized across the globe as a premium beer – tastes and costs more (or is valued higher) than the average beer. Some of Heineken’s strengths were the already existing brand associations, especially outside the Netherlands, of “premium beer,” “lighter and superior quality,” and “attractive packaging...
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It might mean slightly different things to different cultures, but it is recognized across the globe as a premium beer – tastes and costs more (or is valued higher) than the average beer. Some of Heineken’s strengths were the already existing brand associations, especially outside the Netherlands, of “premium beer,” “lighter and superior quality,” and “attractive packaging...
displayed 300 characters

General issues of this essay:
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