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Hero Honda
Essay specific features
Written by:
Gerald W
Date added:
October 21, 2013
Level:
Grade:
B
No of pages / words:
103 / 28654
Was viewed:
8346 times
Rating of current essay:
Essay content:
Honda Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda Motors Limited in 1984.
The joint venture between India's Hero Group and Honda Motor Company, Japan has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide...
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The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters across India, and Hero Honda sold millions of bikes purely on the commitment of increased mileage...
displayed 300 characters
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