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Hewlett-Packard: The Flight of the Kittyhawk

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Issue:

Business

 

Written by:

Yvette M

 

Date added:

September 16, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 769

 

Was viewed:

4731 times

 

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Essay content:

Though the product had potential to be a slightly disruptive technology (in essence a practical improvement) on smaller devices, the innovation would not have been competence destroying for current technologies. In order to position the Kittyhawk in the most advantageous way, HP took several actions to facilitate the product initiative, such as: • Physically separated the Kittyhawk team from the rest of the DMD area • Assigned a top notch team to the project, including representatives of several functional areas, high performers who were motivated and dedicated to the project's success • Generated several application possibilities for the drive • Allocated significant financial resources • Stressed innovation as a proactive means rather than reactive • Empowered group to make decisions quickly as needed Because HP is a culture firmly rooted in its ability to innovate, fueled by an incentive system that rewards bringing groundbreaking technologies quickly to market, Bruce Spenner set aggressive parameters for his team...
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The project was defined as follows: • The product would launch within 12 months • Breakeven time of less than 36 months • $100 million revenue stream within 2 years • First to market with 1.3" format • 35% growth rate HP was quite successful in their technological execution, but the team was unable to target the market correctly...
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