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high invilvement marketing
Essay specific features
Written by:
Stanley P
Date added:
September 23, 2015
Level:
Grade:
A
No of pages / words:
3 / 562
Was viewed:
633 times
Rating of current essay:
Essay content:
impulse, desire vs. logic, passion vs. prudence. That sort of psycho stuff.
> High involvement / rational
> High involvement / emotional
> Low involvement / rational
> Low involvement / emotional
> Graph: Look inside the mind of Mr. Gendut.
Definitions:
High involvement / rational
In this category you find expensive business purchases: anything relating to the technological infrastructure, the office location and lease, as well as the company health insurance plan...
displayed 300 characters
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This category can include financial services and products, the purchase of a home or car, as well as major appliances and electronics.
That said, high involvement consumer purchases can vary significantly on the rational / emotional scale from individual to individual. For Ms. Smith, a car is strictly a way to get to work, and her selection is based on fuel economy and reliability...
displayed 300 characters
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