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High Involvement and Low Involvement in searching for product information

Essay specific features

 

Issue:

Business

 

Written by:

Todd M

 

Date added:

October 18, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1564

 

Was viewed:

8173 times

 

Rating of current essay:

 
Essay content:

Buying a toaster used to be a low involvement process for Grace. Initially, she was not interested to spend much time and effort, and low price was the main factor in buying a toaster. However, internet offers both high and low involvement consumers a wealth of shopping information easily and it has motivated Grace to spend more time in searching a toaster online...
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External information search is conducted when she found out that buying a toaster is not an easy process and began to read the reviews written by other consumers. Although she barely discuss with others on the product she plans to buy, she enjoyed reading consumers’ reviews online. Internet has changed her buying behaviour thus purchasing a toaster online is no longer a low-involvement process for Grace...
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General issues of this essay:
IMPACT OF THE U.S. Involvement In WWI A High Involvement Purchase Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process High Involvement and Low Involvement in searching for product information how information search on the internet affects the level of involvement low involvement ad The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Where is the Toaster? USA World Bank MBA510 Japanese Involvement in the War Us Involvement In The Vietnam War Community involvement parental involvement parental involvement parental involvement
 

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