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Issue:

Business

 

Written by:

Leanne T

 

Date added:

April 6, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 695

 

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6439 times

 

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Essay content:

Tracking the amount that different types of consumers are spending on a company's services can help the company better pinpoint the high value consumers. Further, loyal customers tend to cost less to serve and are less price sensitive. A loyalty program could potential hurt a company in its efforts to better manage its customers by too tightly tracking a consumer's preferences...
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A company may be pigeon-holing their customer and not exposing them to other options they may be interested in. Also a loyalty program could actually lead to more customers with higher expectations and greater demands. Loyalty programs may also attract more lower value customers, ie., customers that try to game the system...
displayed 300 characters

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